Subway Refresh

Our design rebrand for Subway aimed to revitalize its identity and invigorate its brand experience. Despite Subway being at the top of its game, its visual identity had grown outdated and lacked the excitement needed to engage today’s discerning consumers. To address this, we introduced vibrant new patterns and dynamic visuals across a wide array of touchpoints. The revamped design brought new life to Subway's packaging, signage, and merchandise, while also inspiring innovative designs for menus, the website, app, social media, digital ordering systems, and restaurant interiors. This comprehensive overhaul ensured that Subway not only communicated its refreshed brand essence but also provided a tangible, immersive experience that resonated with a modern audience.