Manhattan mini storage rebrand

For the Manhattan Mini Storage rebrand, we developed a vibrant new design that captures the essence of New York City small space living with a playful twist. Drawing inspiration from the city’s dynamic energy, the rebrand features storage-inspired stacked fonts that evoke the feeling of neatly organized spaces. We infused the design with iconic New York City cues and whimsical storage-related iconography, creating a visual identity that is both engaging and functional. Patterns reflecting the city’s hustle and the practicality of storage blend to form a distinctive brand experience, reinforcing Manhattan Mini Storage’s role as an integral part of small space urban living.


Creative team: Justin Walsh, Kat Choi, Annie Kozak