Apartments by
Marriott Bonvoy

In response to the growing consumer demand for leisure products that offer residential comforts, Marriott Bonvoy has launched "Apartments by Marriott Bonvoy" (AxMB), a soft brand designed to expand its hotel development with a focus on home-like amenities. Tasked with creating a brand identity for AxMB, we crafted a design that embodies a relaxed, upscale bohemian aesthetic, blending earth tones with contemporary typefaces to evoke a sense of warmth and sophistication. The identity features an integration of intuitive digital elements, enhancing the guest experience with modern convenience while maintaining a comforting, residential feel. This approach ensures that AxMB not only meets the desire for home-like comfort but also stands out with its distinctive, upscale charm.