Amex & go

For the launch of American Express’s Tap 'n' Go capabilities, we crafted a vibrant campaign that highlighted the convenience of contactless payments in the NYC subway system. This initiative featured striking ads throughout subway stations and dynamic interactive digital displays, demonstrating how effortlessly commuters could use their American Express card or device to pay and bypass traditional ticketing hassles. By incorporating real-time testimonials from New Yorkers, eye-catching illustrations, and subway map inspired graphics, the design underscored American Express’s role in transforming and simplifying travel—from the daily commute to running errands and everything in between.